Advertising Disclosure

Last updated: December 6, 2024

At Hawker Grain, we believe in transparency about our business relationships and how we generate revenue. This Advertising Disclosure explains our advertising practices, affiliate relationships, and any compensation we may receive through our website and services.

We are committed to maintaining the trust of our audience by being honest and upfront about all advertising, sponsorship, and affiliate relationships. This disclosure is in accordance with the Federal Trade Commission's guidelines concerning the use of endorsements and testimonials in advertising.

Affiliate Relationships

Affiliate Program Participation

Hawker Grain may participate in affiliate marketing programs with select coffee equipment suppliers, software providers, and business service companies. When you click on certain links on our website and make a purchase, we may receive a commission at no additional cost to you.

These affiliate relationships allow us to maintain our website and continue providing valuable information to our audience. However, our participation in affiliate programs does not influence our editorial content or service recommendations.

Commission-Based Links

Some links on our website may be affiliate links, meaning we earn a small commission when you make a purchase through these links. This includes:

  • Coffee equipment and supplies
  • Business software and tools
  • Educational resources and training materials
  • Professional services relevant to coffee businesses

Affiliate links do not increase the price you pay. The commission comes from the merchant at no extra cost to you.

Product Recommendation Policy

We only recommend products, services, and resources that we genuinely believe provide value to coffee professionals. Our recommendations are based on professional experience, industry knowledge, and practical evaluation. While we may earn commissions from some recommendations, this does not influence which products or services we choose to mention. We prioritize the interests of our audience over potential affiliate earnings.

Financial Relationship Transparency

Where applicable, we will clearly disclose when content contains affiliate links or when we have a financial relationship with mentioned companies. This disclosure may appear at the beginning of articles, within relevant sections, or adjacent to specific links. We maintain editorial independence despite any affiliate relationships and will always provide honest assessments based on our professional judgment.

Sponsored Content

Paid Content Identification

Occasionally, we may publish sponsored content created in partnership with brands, suppliers, or service providers. All sponsored content will be clearly labeled as "Sponsored," "Paid Partnership," or "Advertisement" at the beginning of the content. This ensures you can easily identify content that has been compensated by third parties.

Sponsored Post Labeling

When we create sponsored content, we maintain editorial control over the information presented. Sponsors may provide topics or product information, but the final content reflects our professional assessment and writing style. Sponsored posts will include:

  • Clear disclosure labels at the top of the content
  • Identification of the sponsoring company or brand
  • Honest evaluation based on our professional standards
  • Disclosure of any products or services received for review

Brand Partnership Disclosures

We may establish ongoing partnerships with coffee suppliers, equipment manufacturers, or service providers. These partnerships allow us to access industry resources and maintain professional relationships. When content relates to partner companies, we will disclose these relationships. Partnership status does not guarantee positive coverage, and we maintain independent editorial judgment in all our content.

Content Authenticity Guarantee

Whether content is sponsored or not, we commit to providing accurate, helpful information based on real professional experience and industry knowledge. We will never misrepresent products or services, and we maintain the right to decline sponsorship opportunities that don't align with our audience's interests or our professional standards.

Third-Party Advertising

Display Advertising Networks

We may use third-party advertising networks to display advertisements on our website. These networks may include Google AdSense or other reputable advertising platforms. Ad networks use cookies and similar technologies to serve relevant advertisements based on your browsing behavior and interests.

Behavioral Targeting Disclosure

Third-party advertisers may use technology to collect information about your visit to our website and other websites to provide advertisements about goods and services that may interest you. This practice is known as behavioral advertising or interest-based advertising. Information collected may include:

  • Pages you visit on our website
  • Time spent on different pages
  • Links clicked and advertisements viewed
  • General location data derived from IP address

Cookie Usage for Advertising

Advertising networks use cookies to track your browsing behavior across different websites. This allows them to build profiles of interests and serve more relevant advertisements. For detailed information about cookie usage, please refer to our Cookie Policy. You can manage your cookie preferences at any time through our cookie management tools or your browser settings.

Ad Personalization Practices

Personalized advertising uses information about your interests and online activity to show more relevant ads. While personalized ads can provide more useful content, you have the right to opt out of ad personalization. You can adjust your preferences through cookie settings or by using browser privacy controls. Opting out of personalized ads does not mean you'll see fewer advertisements, but the ads shown may be less relevant to your interests.

User Rights and Controls

Ad Preference Management

You have control over the advertising you see and the data collected for advertising purposes. Available options include:

  • Adjusting cookie preferences through our cookie management tool
  • Configuring browser settings to block or limit cookies
  • Using privacy-focused browser extensions
  • Opting out through advertising network preference centers

Opt-Out Procedures

To opt out of personalized advertising, you can visit our Cookie Policy page and adjust your preferences. Additionally, you may opt out of interest-based advertising from participating companies through industry opt-out platforms. Please note that opting out does not prevent all advertising; you will continue to see generic advertisements.

Data Collection for Advertising

Third-party advertising networks may collect and use data to improve ad targeting and measurement. This data collection is governed by the privacy policies of those third parties. We do not control what data third-party advertisers collect, but we select advertising partners based on their privacy practices and compliance with relevant regulations.

Privacy Regulation Rights

Under applicable privacy laws, you have rights regarding your personal data, including data used for advertising purposes. These rights may include access to your data, correction of inaccurate information, deletion of your data, and objection to processing for marketing purposes. For more information about your privacy rights, please see our Privacy Policy.

Changes to This Disclosure

We may update this Advertising Disclosure from time to time to reflect changes in our advertising practices or to comply with legal requirements. The "Last updated" date at the top of this page indicates when this disclosure was last revised. We encourage you to review this disclosure periodically to stay informed about our advertising relationships and practices.